Unpacking TastyOne’s Logo

Let us tell you about how our logo ~ like our business, takes on all the big challenges of telling the brand story of resourcefulness, innovation, quality, end-to-end solutions and trust in one simple shape.

The TastyOne Logo is like an onion; it appears simple on the surface but contains strength and complexity. In our business, we strive to make solutions for our clients look simple and we’re excited to peel back the layers to show off the hard work, dedication and excellence happening behind the scenes.

Here at TastyOne, we make it our aim to help clients save time, money, resources and innovating new ways to streamline their processes so they run more efficiently and deliver fresh produce that looks (and tastes) delicious.

The Power Of One

We launched our logo back in 2020 when we transitioned from "Tasty Chips" to “TastyOne.” Our family-owned company evolved from just peeled potato processors to now offering more complete fruit and vegetable produce solutions to our clients. Keeping the word “Tasty” honours our past, the trust and reputation earned over the last 40 years, while “One” embodies our mission of unity, sustainability and innovation.

The logo design is abstract in its form. It’s a circle with a small leaf, representative of various fresh fruits or vegetables. Holistically though, it represents our business as one whole, one end-to-end solution, using the whole of the produce; and of course one family. This is all happening behind the scenes in our business, but put simply; We harness the potential of fresh produce and connect our clients to the freshest, tastiest, best quality fruit and vegetables that Australian Growers have to offer.

How This Positively Impacts Our Clients

1. Quality Assurance and Freshness, Guaranteed

TastyOne is a conduit between growers, businesses and retailers, focusing on educating, connecting and supplying the freshest produce. We help clients understand the challenges of seasonality, differences in quality and the art of produce selection. Leave it all to us and we’ll assure you of having the best through every season. And we don’t stop there. All of our produce is rigorously tested and must meet our strict quality control standards. Everything is refrigerated from its journey from farm-to-factory to your door. And as always, local sourcing means shorter distances for maximum freshness.

2. Innovative Solutions Tailored to Your Business

Come to us with your challenges and let us help you solve them. Need unique cuts, mashed, peeled or something else? No worries. Have specific nutritional requirements? No worries. We can meet any request or suggest something new you may not have thought of yet. This is the secret ingredient to our recipe in business - our experience, latest technology and fresh thinking minds will exceed your expectations.

3. Delivering on Our Promise

In today's unstable market, we understand why you need a solid partner: stability, trust, and flexibility are essential. You can trust our yellow labels, strict SQF-HACCP Certification and traceability of all our products. With TastyOne, you have this and more: a partner who truly spends the time to understand your business. Anything you need, no matter how difficult the request, we take pride in bending over backwards to ensure you’ve got it on-time and exactly the way it’s required.

4. A Focus on Sustainability

In an industry that typically sees 30% food wastage; we make extracts, powders, stock and juices with offcuts like leaves and vegetable peels. Our aim is to reduce food waste in Victorian landfills and constantly strive to come up with clever ways to use every gram to ensure nothing goes to waste. We also do our very best to reduce packaging and use recycled materials whenever possible throughout the length of our supply chain.

A Brand That’s Future-Focussed With Our Clients

The circular element in our logo is an integral brand device that communicates who we are and what we do best and our clients are an essential part of that cycle. So in both our brand name and logo, the idea of “One” represents a unified vision for a sustainable future, a testament to our solid position in the industry , growing while staying true to our foundational pillars of one family, one solution, one cycle and one journey as we move towards a brighter future together.